Companies in the Hosting sector like Godaddy and Rackspace who has brought IPO's, share a lot of information with their internal and external stakeholders. For that such big companies have specialized disciplines like design, advertising, employee management, issue and crisis management, media relations and investor relations and public affairs. These companies understand that their fate depends on these stakeholders and thus they wanted to build, maintain and protect favorable companies reputation.
Is this only big companies need to do? Well obviously, all the companies must share as much information as they can with their stakeholders to remain competitive in this hosting world.
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